Hey, I’m John Carter
Driving Performance in the Second-Home and Vacation Membership Sector.
SVP International, ThirdHome
Working across EMEA, LATAM, and North America, I focus on driving commercial performance, strengthening execution, and scaling high-trust, high-ticket ownership, co-ownership, and membership models.
Ultimately, businesses succeed or fail on execution, not ideas — this is where my work makes the difference: intelligence-led performance discipline.
This site captures how I think, operate, and build in complex, trust-based business models.
About me
I bring more than two decades of hands-on leadership across second-home, shared-ownership,and vacation-membership businesses.
Working across EMEA, LATAM, and North America, I focus on driving commercial performance, strengthening execution, and scaling high-trust, high-ticket membership models across markets.
More about meMy services
Second-Home Ownership & Shared-Ownership Models
Industry perspectives on fractional ownership, co-ownership, home exchange, branded residences, and emerging second-home usage models.
Developer Strategy & Commercial Design
How structural, behavioral, and commercial realities shape high-performing ownership and membership programs across markets.
Sales Performance & Conversion Systems
Insights on high-ticket sales frameworks, emotionally driven tour models, and the decision pathways that influence conversion.
Technology, Data & Future Trends
How data, intelligent systems, and platform technology are reshaping second-home ownership, vacation membership platforms, and emotionally driven sales performance.
Second-Home Ownership & Shared-Ownership Models
Industry perspectives on fractional ownership, co-ownership, home exchange, branded residences, and emerging second-home usage models.
Developer Strategy & Commercial Design
How structural, behavioral, and commercial realities shape high-performing ownership and membership programs across markets.
Sales Performance & Conversion Systems
Insights on high-ticket sales frameworks, emotionally driven tour models, and the decision pathways that influence conversion.
Technology, Data & Future Trends
How data, intelligent systems, and platform technology are reshaping second-home ownership, vacation membership platforms, and emotionally driven sales performance.
Take a look at my design portfolio
What my clients say about my work
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