Niki's research and publications are on the adoption of innovations that will create value for both hospitality consumers and organisations. His research interests lie in the areas of:
• Vacation Rental Industry
• Vacation Ownership and Resort Industry
• Leisure Real Estate Buying Behavior
• Hospitality Marketing
• Hospitality Management
This paper reports on the impact of vacation rentals on three destinations in France – Paris, Côte d’Azur and the Haute-Savoie.
The article illustrates how vacation resort developers can manage their on-line reputation and get their owners and guests to do the selling for them.
The article discusses how the Internet has triggered a fundamental shift in power from developers of vacation ownership resorts to consumers, and which marketing and sales implications arise from this development.
The article discusses the image preferences of affluent consumers and illustrates why understanding the lifestyle and self-concept of today´s affluent consumer is good business.
The article illustrates the existing conflicts between Marketing and Sales in the vacation ownership industry, discusses their causes and provides possible solutions.