I just got back from beautiful Palermo (Sicily), where I had the pleasure to teach about 200 tourism students during a weeklong seminar (18-22 February), covering topics such as Positioning, Branding, Revenue Management, Social Media and Vacation Ownership. I'd like to thank Prof. Roberto Lagalla (Rettore Magnifico), Prof. Fabio Mazzola (Preside della Facoltà di Economia), Prof.ssa Anna Li Donni (Presidente del Corso di Laurea in Scienze del Turismo), Anna Lombardo and Andrea Grotta (Rete Universitaria Mediterranea), and last but not least Prof. Avv. Aurelio Anselmo for the invitation, organisation and the very warm welcome to the Università degli studi di Palermo. http://portale.unipa.it. I have also been lucky enough to discover Palermo's cultural and culinary treasures, and I highly recommend anyone to visit this great city. http://www.turismopalermo.it.